Badminton World Federation Ecosystem by 96 Digital in Asia

Badminton World Federation

Global digital ecosystem (BWF)

Malaysia

The Badminton World Federation (BWF) is the world governing body for badminton. Its vision is to make badminton a leading global sport accessible to all and give every child a chance to play for life.

Olympics champion Chen Long holding a Chinese flag

BWF wanted to develop an interconnected ecosystem; including customer-centric fan sites, a corporate website, and educational channels and programs. This required large enterprise service design and architecture development over a number of years.

Aside from this, they wanted to develop segmented areas to allow deeper access to corporate and administrative data via a unique, dedicated Extranet CRM facility for BWF staff, suppliers, Members, and Confederations.

mobile designs for news in English and Chinese

BWF is a huge global organisation; consisting of 180 Member Associations; operating within 5 Continental Confederations; in charge of 1000’s of players, officials, educators, and 100’s of tournaments annually.

We carried out an in-depth analysis and several activities, including:

Developing 40+ personas; browsers, administrators, officials, media, sponsors, and loyal fans

Evaluating operational overheads and personnel management/business strategies

Managing Web Administration and Extranet workflows and security

Monitoring performance; current user research, content segmentation, and delivery architecture

Creating development and service strategies, workflows, and frameworks

Recommending Growth strategies for performance and infrastructure advancements

Outcome:

We delivered a robust and interconnected ecosystem for BWF: This provides the connectivity and commercialisation opportunities that enable BWF to go above and beyond their initial goals and ultimately support and extend badminton’s global reach encompassing:

Centralised and connected website architecture system to enable content publishing in real-time; live fan and media data tools and results; corporate and stakeholder information

Tournament microsites to engage specific BWF major events throughout the year, including Tokyo 2020

Dedicated educational channels to support BWF’s engagement strategies and programs for increased global participation from Teachers, Schools, Coaches, and Technical Officials

Extranet CRM application to manage all operational data; staff, suppliers, media, commercials, tournaments, training, officials, and inventory

High-efficiency cloud architecture to deliver greater traffic flows, peak event scaling, and millions of page views per day

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96 brought a unique combination of creativity, design, technical, and project management skills to deliver a suite of integrated, data-driven solutions for BWF. Impressive traffic growth proves they provide meaningful user journeys, helping maintain the quality expectations of stakeholders and fans.