HSBC BWF World Tour
Digital Flagship Platform (BWF)
Malaysia
BWF and HSBC wanted to showcase the scale and prominence of the tour; the elite players; and its history from inauguration in 2018 and beyond with a unique destination platform and a dedicated finals channel.
The HSBC BWF World Tour is a circuit of 26 tournaments attracting the world’s top-ranked players.
The annual season’s grand finale held in Guangzhou, China in December includes only the top eight players in each of the five disciplines across the tour, with dedicated English & localised Chinese platforms for the HSBC BWF World Tour Finals.
We carefully studied the unique HSBC branding for the platform; the event-level suffix development; and then expertly knitted this into a new platform.
We built super-light technology since the site(s) are the cornerstone of badminton and would continue to provide a huge amount of interest and ultimately large traffic consumption.
Key features:
- Brand integration UI and touchpoints
- Interactive Live scores, results, and stats for each match
- Dedicated event pages to show previous tour-level results from legacy data
- Augmented page and section renders based on event status
- Interactive global map showing all events
- A separate dedicated microsite platform for the year-ending World Tour Finals held in Guangzhou China with localisation of English & Chinese
Both World Tour and World Tour Finals platforms are being hailed as huge successes, continuing to break traffic records as the tour progresses on its 5-year journey.
“
96 brought a unique combination of creativity, design, technical, and project management skills to deliver a suite of integrated, data-driven solutions for BWF. Impressive traffic growth proves they provide meaningful user journeys, helping maintain the quality expectations of stakeholders and fans.
Thomas Lund
Secratary General, Badminton World Federation
