Official World Golf Ranking
Global ranking platform
United Kingdom
United KingdomLaunched in 1986 by founding partners such as; the R&A, USGA, the PGA, the Masters, and the European Tour. The Official World Golf Ranking (OWGR) is arguably the most important system in Golf. We worked closely with technology partners Endava and the European Tour to re-imagine the platform for a major overhaul.
With a vast array of audiences including; pros, pundits, fans, officials, and everyone else outside the ropes, the new platform had to be device neutral, omnipresent, recognisable, and highly user-friendly.
A broad spectrum of data syncing meant content hierarchy was critical. Also condensing the number of screens we developed for a more concise user experience was crucial to ensuring the visibility of audience-centric content and tools, needed to access and analyse data.
Outcome:
While our partners at Endava provided the raw data and technology infrastructure, we set out to completely rethink the platform from strategy, architecture & branding, data, UX, and design perspectives.
The main features include:
- Omnipresent World Rankings
- News (weekly and archives)
- Graphing Tools (player comparisons)
- Results & Events calendars
- Players’ history and archive downloads
- Sharable and embeddable content widgets
The array of touchpoints to explore data and the new modern design made the platform a huge success and positioned it as the go-to place for the Official Rankings, considerably increasing usage and reach.
“
BRAVO!
Not only is the new design simple, yet stunning; the site is easy and fast to navigate. The new ways you have given users to explore the depth of our data and rankings are tremendous. Kudos and Congratulations.
Ian Barker
Director, PGA and European Tour
